Back to InsuranceFrom employee engagement to a unified digital hub
At Linkroad, we support Caser Grupo Helvetia in driving both cultural and technological transformation. From boosting internal engagement with a creative communication strategy to enhancing their digital ecosystem through scalable solutions, this project showcases how insurers can evolve with agility and impact.
Digital & People Initiative
Objective: Boost employee pride and accelerate internal digitalisation through a creative strategy for activating internal communication channels.
Align digitalisation with employees’ values and emotions.Create an identity that is attractive, durable, and easy to activate.Reach diverse profiles through different internal channels.Combine innovative formats with traditional supports.We created the “Digital & People” concept as an emotional and strategic umbrella for Caser’s internal digital transformation. A versatile and human visual identity was developed and deployed across physical activations in offices, digital resources within Microsoft tools (Teams, Yammer, Outlook), and continuous communication campaigns. The initiative fostered participation and ownership at all levels of the organisation.
Increased participation rates across internal channels.Stronger sense of belonging and cultural alignment.“Digital & People” became the central narrative of Caser’s transformation.More than 2,000 employees engaged across areas and organisational levels.Caser demonstrates how insurance companies can accelerate digital transformation from the inside out — by engaging employees and laying the foundations for scalable digital ecosystems. Through strategy, design, and technology, Linkroad helps insurers turn cultural and technological challenges into opportunities for growth.
Ready to accelerate your company’s digital transformation?
From employee engagement to future-ready platforms, we’re here to help you innovate confidently.
Contact us