Back to Public AdministrationBuilding digital engagement through content
At Linkroad, we helped Correos transform its corporate blog into a strategic platform to drive organic growth, user loyalty, and digital engagement. Beyond being a content hub, the blog is now a key asset for positioning Correos’ website in search engines, outperforming competitors and funnelling users directly towards digital conversion. This project demonstrates how public organisations can leverage content to strengthen their digital presence and connect more effectively with users.
Content Strategy for the Correos Blog
Objective: To reposition the corporate blog as a strategic channel for user engagement, content marketing, education, and organic traffic acquisition.
Translating complex services into user-friendly content.Driving repeat traffic.Competing for high-value organic search terms.We implemented a comprehensive SEO content strategy targeting evergreen, seasonal, and educational topics. By simplifying complex technical subjects and linking offline with online services, we transformed the blog into a valuable digital marketing asset. Continuous SEO audits, interlinking, and optimisation secured lasting results.
From 2,000 to 50,000 monthly users in 2 years.+300% increase in SEO visibility and over 100 top 10 keywords.+45% average time on page.Significant improvement in Correos’ web positioning, responding effectively to user search intent and gaining visibility over competitors.Creation of a direct traffic flow from blog to service pages, boosting digital conversion and consolidating the blog as a strategic digital channel.Correos demonstrates how public sector organisations can unlock the power of content to engage users, build trust, and accelerate digital transformation.
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