Driving the future of retail through mobile-first innovation

At Linkroad, we support a leading international retailer in scaling their mobile ecosystem. From redefining app architectures to launching new omnichannel and loyalty experiences, this long-term collaboration showcases how retail can evolve to meet the demands of increasingly digital customers.

ClientGlobal Retail Leader

SectorRetail

CompanyBemobile

Year2018–Ongoing

Project 1

Mobile-first retail transformation

Objective: Empower a leading international retailer to accelerate its digital transformation by developing scalable mobile apps, omnichannel experiences, and innovative loyalty strategies to connect with the customer of the future.

Full Digital Experience Digital OnboardingMobile & Web PlatformsUX/UI Design

Challenges

Scale legacy apps with inflexible architectures.

Maintain technological evolution without disrupting operations.

Retain increasingly digital and demanding users.

Integrate online and offline experiences into a coherent ecosystem.

Our approach

We formed a multidisciplinary team that combined technological refactoring with continuous innovation. Migrated legacy apps to modern architectures (Swift, Kotlin, MVVM, Clean) and created specialised squads focused on catalogue, checkout, and customer journey. We launched new features such as personalisation, intelligent recommendations, social shopping, and digital wallets, while building omnichannel experiences integrating physical and digital touchpoints. Additionally, we designed a scalable loyalty programme based on gamification, payments, and social engagement.

Outcomes

Retail apps surpassed the website in digital sales, becoming the strategic digital channel.

Achieved a crash-free rating of over 99.5%, ensuring quality and reliability.

Omnichannel experiences boosted conversion and customer recurrence.

Loyalty models set the foundation for sustainable engagement with future consumers.

Project continues evolving towards new forms of digital connection with users.

Global Retail Leader demonstrates how retail brands can accelerate digital transformation from the inside out — by delivering seamless omnichannel experiences and fostering lasting customer engagement. Through strategy, design, and technology, Linkroad helps retailers turn operational and technological challenges into opportunities for growth.

Ready to elevate your retail digital ecosystem?

From scalable mobile apps to innovative loyalty strategies, we’re here to help you connect with customers of the future confidently.